Clocktower Media Blog

Twitter 101 Chapter 3 8 Things to Avoid on Twitter

When you’re trying to decide what type of content to tweet it helps to know some Twitter etiquette. While you won’t find a list of rules on Twitter, there are still well established guidelines for etiquette. Daren Barefoot, in his book Friends with Benefits: A Social Media Handbook, offers some good practical tips of things to avoid on Twitter. I found them very helpful so I’m going to rehash some of them for you. If...

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Twitter 101 Chapter 2 HASHTAGS AND MORE

We left you hanging in our last blog post about Twitter so let’s go into some detail on how to effectively use Twitter. Before you figure out what to tweet you’ll need to figure out the basic mechanics of tweeting. In the last post I gave you an example of one of the current popular trends on Twitter: #for65milliondollars. Users would then insert this into their tweets. For examples: #for65milliondollars I’d go to a Justin...

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Twitter 101 Chapter 1

What’s the deal with Twitter, and how can you use it to advertise? Just to make sure I’m leaving anyone behind I’ll give a brief description of what Twitter is and how it works. Twitter is essentially microblogging. Each user on Twitter can tweet (that means post something on twitter, by the way if your company can invent wildly used verbs, that’s usually a good thing.) as often as they would like but each tweet...

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Facebook Studies ADIDAS and TASTING TABLE

We are going to look at two different companies that used Facebook in remarkably different ways but both received fantastic results. The first company is Adidas. You’ve probably heard of them. They’re one of the largest sports ware companies in the world and we will look at their Facebook campaign surrounding the 2010 FIFA World Cup and Adidas’ attempt to boost awareness of their brand and football boots. The second company is Tasting Table, a...

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Facebook Case Study MANCHESTER UNITED

It’s case study time. We promised more on Facebook marketing and taking a close look at successful Facebook campaigns is the perfect way to learn how to do it yourself. The first example we’ll look at is a company that utilized its Facebook page and a simple app.The company is Manchester United. They are one of the top English Premier League football (or soccer in the states) teams. Manchester United has a global fan base...

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Why Use Facebook Integration with your website Chapter 2

A continuation of our blog entry from a few days ago...should you be using Facebook in conjunction with your website! YES!!! Here is a summary of why and a quick "why." 1.      Is Facebook right for you?a.       After demonstrating the magnitude and benefits of Facebook, I should warn you that advertising on Facebook is not for everyone. The actual cost of advertising on Facebook is relatively low, often free, but to do it successfully takes time....

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What is FACEBOOK and how YOU should use it for your Business

For adults between the ages of 18 and 24 Facebook is more popular then search engines, more popular than email, and more popular than porn. If the internet were a popularity contest than Facebook is captain of the football team, class president, and king. What does this mean for advertising and marketing campaigns? If you’re not utilizing Facebook, you probably should. But because of how Facebook differs from traditional media outlets, the way in which...

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21st Century EMAIL MARKETING is a NEW DAY

Sending and receiving information via e-mail has become an important everyday tool in communication so it makes sense how important this medium has become in sales and marketing. Because E-mail has been used for so long,  some new trends appear to be cropping up. In those new trends, traditional e-mail marketing has been unable to adapt to new changes. Recently, the professional e-mail marketing services provider Epsilon indicated that under the new trends of using...

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SEO Tip Chapter 6 NO GUARANTEES

For many years I have been hearing lots of SEO companies that offer guarantees on search engine placement. I have argued this approach until I have been blue in the face and I think it is important to revisit this issue. Too many customers look for this guarantee and many are usually quite disappointed with the outcome when things fail to come through as promised. Google recently held a clinic with certain members of the Google...

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SEO Tip Chapter 3 WHAT GOOGLE WANTS

Search Engine Optimization TipsThe exact worth of search engines is determined by its ability to support its users with relevant supplies of swift results. The audience always looks for fresh and unique content so consequently the site owners recognized the necessity of having their sites highly ranked so as to attain their goal.Update your knowledge about Google Ranking StrategiesEnsure your knowledge about what Google looks for when ranking a site. Set your focus on that...

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