Clocktower Media Blog

More Than Just Views

Are views the only thing that matter on YouTube? No, there are several other metrics you can and should take into account when trying to assess the success or failure of a video. Views The total number of views is the kingpin of all the metrics. If people aren’t watching your video nothing else matters. That being said, views should be your primary but not your only goal. Ratings You should also look at how...

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YouTube the Hit Maker

Funny beats pretty in social media. If you want a video to go viral making it hilarious is the easiest way. However, it’s not enough just to have a funny video. You’re video has to actually advertise your company. Hundreds of YouTube videos are funny enough to get millions of views, but most of them are not advertisements. So before you start making something funny, make sure your brand is inextricably linked to the humor....

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YouTube Sensation

When looking at successful YouTube video campaigns there are many different tactics that work. We’re going to take a look at one advertising campaign that was particularly successful.Old Spice: The Man Your Man Could Smell LikeThis is a video that uses a simple but elusive tactic: humor. When it comes to the internet and YouTube in particular, funny wins. Everyone will pass on funny videos to each other. So if your video can be funny...

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You and YouTube Should Be Friends

In 2006 YouTube showed nearly 100 million videos and users uploaded 65,000 videos every day. Google then bought YouTube for $1.65 billion and currently YouTube claims an astounding 200 million unique visitors a month with each user spending an average of an hour a month on the site. According to Alexa.com YouTube is the 3rd most visited site on the web and according to one estimate YouTube hosts almost 80 million unique videos. Given the...

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Coordinating Social Media

Coordinating Social Media We’ve mentioned in passing a few tips on how to integrate different social media websites, but here we’ll give it a little more attention and some pointed tips on how to have your different social media campaigns interact.Links, Links, and more LinksWhen it comes to online marketing it is very hard to have too many links. The beauty of a link is that it is unobtrusive. If the reader wants more information,...

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Blogvertising

Blogvertising (We know it’s not a word)Blogs can offer an excellent avenue for advertising. Though in order to be successful you must find the right blog. There are three archetypes for blogs:Personal BlogsThese blogs are usually written by a single person and read like an online diary, recounting the feelings, opinions and musings of the author. While personal blogs can be used effectively for advertising it is often difficult to find one that is both...

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You Are on LinkedIn NOW WHAT

You’re On LinkedIn, Now What?LinkedIn allows you to create a business profile which will be the public face of your company on LinkedIn. Obviously this is the first step to using LinkedIn effectively. Create a profile and fill it out completely. Put relevant information about your company on there so people who visit your profile have a good sense of where your company is, and where it wants to go. After creating your profile, there...

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LinkedIn the largest social media site for Professionals like YOU

Should you be LinkedIn?LinkedIn is one of the largest social media websites for professionals. Unlike Facebook and Twitter most people use LinkedIn for their career not for pleasure. The mechanics of LinkedIn are similar to those of Facebook: you create a profile that has all your information and you make connections (LinkedIn’s version of friends). LinkedIn works off of the premise that most people would rather hire someone they know, or have had referred by...

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Twitter 101 Chapter 5 MORE THINGS YOU SHOULD TWEET

As we promised here are a few more ways to effectively use Twitter for your business.1.      Use a personality to indirectly represent your company.Twitter, as well as pretty much any social media, is a casual and informal community. Because of this you don’t always need to make everything you tweet sound like a press release. People like companies with a personality. In order to appeal to casual spontaneous side of Twitter users, consider having a...

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Twitter 101 Chapter 4 THINGS YOU SHOULD TWEET

What Should You Tweet?What you tweet is obviously very important. Your goal should always be the same – provide value in your tweets just as you would in your products. Because users on Twitter can follow or unfollow you at will, it is important to instill value in your tweets and given people a reason to follow you and keep following you. Though your goal remains constant you have several very different ways to accomplish...

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