Clocktower Media Blog

9 Reasons You should Redesign your Website

1. Corporate Branding – Does your website carry your message clearly and effectively? It is easy to change your business cards and letterhead, but does your site communicate your brand with seamless integration with the rest of your marketing materials?2. Navigation – Is your website easy to use and maneuver? Is there a clear map to the information or product you are selling? Your website has to be user friendly and organized.3. Manageability – Not...

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Email List Management Tips

How do you get the most out of your list?We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?Once you have a list of any size built-up, you must start broadcasting to it. This is important for a couple of reasons;1. You have to realize that a good percentage of your list will have people that are new to marketing on it. You...

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Outsourcing Email Marketing may be the right Investment

Should your company consider outsourcing your email marketing? It really depends on the size of your company, your budget, and what you want out of your email marketing. Here are some key factors you’ll want to take into consideration when deciding whether or not to outsource your email marketing.The Size of Your CompanySize really matters. If you’re a company with thousands of customers you want to email and hundreds of employees, you may want to...

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MySpace

In recent years MySpace has been dwarfed by Facebook, but should you still give MySpace the time of day? Currently MySpace has about 125 million users and is the second most popular social networking website behind Facebook. So while it might not be as influential as Facebook, it’s still worth considering. MySpace works in a similar way to Facebook. First you will need to create a profile page which will have all of your basic...

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Less is More

Often less is more with social media. Don’t feel like everything you do in advertising on social media has to be an elaborate advertising campaign costing inordinate amounts of money: try something simple. Here are some examples of extremely simple ad campaigns that had tremendous success. Gap Gap teamed up with an online company called Goupon that offers its customers special deals through coupons. Together they used social media to advertise a nationwide sale: $50...

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Don't be Afraid of Social Media Backlash

In our last blog we spent some time talking about the pit falls and negatives of social media marketing. If you’re trying to decide whether or not to engage in social media marketing, you’ll want to way the positives against the negatives. Let me just tip my hand and say that I believe the positives so out way the negatives that in almost every situation, it is smart to get involved in social media marketing....

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The Downside of Social Media

With all the hype about social media marketing do you find yourself asking what’s the catch? Nothing’s all peaches and roses surely there must be a downside to social media marketing. If you’re asking these questions you are right to do so. While I believe the benefits of social media marketing greatly out way the negatives, there are several common pit falls. In an attempt to give you both sides of the coin and not...

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Video and Facebook

We’ve talked a lot about using video marketing with YouTube, but what about video marketing with Facebook? If you’re launching a marketing campaign that involves a video, you should strongly consider using Facebook in addition to YouTube. YouTube is still by far the largest video sharing website, so ignoring YouTube would be foolish. However, Facebook is the second most popular website in the world, just behind Google, and Facebook users spend inordinate amounts of time...

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Facebook Ads for the Win

We’ve already spent some time talking about Facebook and several different marketing strategies involving it, but because Facebook is the single biggest social media website we thought it was worth a second look. Today we’ll look at three companies that used Facebook differently but all had tremendous success. 1. Travel Site A U.K. travel site On the Beach wanted to see how Facebook ads compared to organic and paid search efforts. After 30 campaigns they...

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Play by the Rules

Does the web have rules? Well the answer is yes and no. While there are no actual rules set in stone that the “web police” enforce, there are definitely etiquette rules you should follow if you want to succeed on the web. The web is as a general rule far more casual than the business world. However, there is still etiquette that you should follow. Listen First Just like in the real world you need...

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