Try Searchaware and be found on the Internet

Searchaware

Searchaware is Clocktower Media's Search Engine Optimization (SEO) service.  We take a holistic approach to all search marketing campaigns. Our theory is simple: a search engine's goal is to offer the best results when a user conducts a keyword search. It is our job, as search marketers, to make your website the best within identified keyword markets.

In the competitive world of online business, everyone wants to get on the first page of a search engine's results. Search engines evaluate a number of different elements when determining your web site's relevancy and making sure your site ranks well is becoming an increasingly difficult task as the factors that affect your website's search engine result page (SERP) rankings change often. Our goal is to assist you in reaching your target audience so that you can consistently be the most recognizable brand in your marketplace. 

Our Searchaware online marketing services include:

Keyword Research
Clocktower Media performs comprehensive keyword research that will determine what keywords are most relevant to your line of business and which ones will drive the most traffic to your site.

When people search for your product or service in search engines like Google or Yahoo!, you naturally want your web site to show up. However, in order to get your web site to appear on that first page of search engine results, you first need to know what words people are using to search for your product. Once you know what keywords people are using, you can then develop your online marketing campaigns and the content of your web site with specific words and phrases in mind.

Clocktower Media's experienced research team will perform an in-depth analysis of which words people use when they search for your product or service. We help you decide what words you should use in your online marketing campaigns that will give you the biggest return on your investment.

Competitive Analysis
Do you know how your site compares to other web sites with top search engine rankings? A competitive analysis of top-performing web sites helps you know what to change in order to improve your search engine rankings. Why not model your site after the best out there?

Site Map Submission
Submitting a site map allows you to tell search engines exactly what is on your site and how often it is updated. This increases your chances of showing up in the search engine's results and ensures that the most up-to-date information is displayed in those results. Your web site is up and running and you're ready to do business. But you aren't showing up on the search engines. You've built the perfect web site, but no one is able to find it. What can you do to make sure that search engines know how to get to your site?

Submitting a site map of your web site to search engines can help give you more consistent rankings. You tell the search engine what is on your site, and how often it is updated. This allows the search engine to know that your web site exits, how often to search for it, and where to find it. You can be confident that the most current information on your web site is displayed in the search engine's results.

Visibility Reports
Clocktower Media's Visibility Reports track your web site's performance for particular keywords in a variety of search engines, allowing you to see the overall progress of your search engine optimization campaign. We will provide you with a monthly visibility report that lets you know where your site is ranking in major search engines such as Google, Yahoo and MSN. Your monthly report will contain detailed information about what keywords and search engines your site ranks well in, and which areas need improvement.

Backlink Analysis
Quality backlinks are essential in creating a successful search engine optimization campaign. Clocktower Media will perform a backlink analysis that allows you to see how many other sites link to your web site.

A backlink to your web site is essentially a “vote” for your organization. When a reputable web site links to your site, it adds credibility to the product or service you offer. The more reputable the web site, the more credibility it adds yours. A sheer number of backlinks is not enough. You need to ensure that recognized organizations are adding the reputation of your site.

Sponsored Search, PPC Management

Sponsored search, or pay-per-click (PPC) advertising, allows you to appear in the sponsored section of the search engine results page. With PPC advertising, you can reach people at the moment they are searching for your product while only paying when they click your ad to visit your site.

You want to take advantage of the potential business available from PPC advertising, but you need to make sure that your money is being spent in the right places and that you are effectively achieving your advertising goals. Comprehensive research and effective campaign management are essential to the success of any online advertising campaign, and Clocktower Media excels at both. Talk to us about how we can help increase traffic to your site through PPC.

You ad will appear only when someone types in a keyword that you have decided is relevant to your business. Not only do you have control over your audience, but your ads will begin displaying the day your account is activated.

We monitor and manage the bids of your advertising account to ensure that your PPC campaign remains successful and produces real results for your company. We provide you with detailed reports to keep you up to date on the performance of your PPC campaign.

You only pay for the ads that people click to visit your site. While we construct your account to meet your individual needs and budget, you only pay for the ads that benefit your business.

Local Search

If your business serves a local audience, your customers may have traditionally searched for your services in the phone book. However, many people looking for a local plumber, florist, house cleaner or limo service now begin their search online.

Compared with traditional print advertising, online local search advertising is a more cost-effective way to reach a local audience. It allows you to give your customers more information about your business and provide them with a direct link to your web site. You can target customers in the geographic area that your business serves. This means that if you are a plumber in Seattle, when someone from Seattle searches for a plumber your information shows up.

At Clocktower Media, we help you increase your presence in both local search engines and business directories so that your customers can find your company. We help you decide where your ads would be most effectively placed and how to get the biggest return on your investment.