Relevant Content is Key to reach your Target Audience

We have all heard the phrase, "Content is King" but never more than in the online marketplace.  From SEO, connectivity to social media, and targeted marketing, the right CONTENT is where its at. The recent ad:tech conference in San Francisco was a melting pot of the who's who of SEO, social media, social gaming, etc. Excellent data shared in this blog from Brafton News of which we have quoted excerpts. For full article, click here.

At the end of the day, the MOST IMPORTANT thing was, is, and will forever be...CONTENT.

A few tips (excerpts) from the folks at Brafton News.

1. Write to the right audience.

Guy Kawasaki may have famously said “Content is king,” but maybe we should amend that to “Relevant content is king.” Many of the industry experts were clear that producing relevant content is an area where internet marketers struggle – and relevancy is increasingly key to catching clicks in a cluttered online space. For marketers, this means you've got to do your homework on your online target audiences. Assess prospects' informational needs and the keywords they are searching, then plan content campaigns accordingly.
One key way to get a pulse for what your prospects are searching is by keeping on top of trends as they relate to your industry.

2. Pay attention to social SEO and social search.

The use of social media to bring more awareness to a brand is almost required. After all, accoring to www.copyblogger.com "social media didn't create marketing but it is unsurpassed in getting it distributed." Do your "likes," Sharing of links, and comments generate relevance in search criteria? You bet!  Integration of social media into your branding is imperative to your success!

3. Use strong email content to drive social engagement.

So with all this talk about social media, email marketing is obsolete, right? Wrong! There was plenty of talk at ad:tech about how email marketing it still relevant, profitable and overall good practice.

Jeff Rohrs, the vice president of marketing at ExactTarget, shared some recent research indicating that 93 percent of consumers are email subscribers, and the insight he shared reveals that consumers across age groups are increasing their email usage. One point that a number of attendees emphasized is the value of pairing email marketing and social media marketing to enhance both efforts. A simpler practice that all brands can – and should – adopt is including social buttons within email marketing messages that make it easy for email recipients to become fans and followers.

Want to have a strong email campaign?  Check out www.emaildesigner.com for more details.

Need support for SEO or social media integration to your website?  Contact us today!