9 Reasons You should Redesign your Website

1. Corporate Branding – Does your website carry your message clearly and effectively? It is easy to change your business cards and letterhead, but does your site communicate your brand with seamless integration with the rest of your marketing materials?

2. Navigation – Is your website easy to use and maneuver? Is there a clear map to the information or product you are selling? Your website has to be user friendly and organized.

3. Manageability – Not only is it important for the user’s experience to be clear, but also the manageability of your site from the back end. Do you have an effective Content Management System, or dashboard, so that you can easily add, subtract or edit your content?

4. Content- Do you have too much content? Are users getting bogged down in your text and deciding to move on? Do your words connect with your target audience? Having the right content, clearly articulated with your goals and objectives in mind, is important not only to sell your vision, but also for the search engines to be able to capture this information so that you can rank higher within search queries.

5. SEO Friendly – You want your site to be at the top of a search engine list right? If not, why have a site? The use of keywords, meta tags, and labeling are the difference-makers for your site to be visible in Google, Yahoo, and Bing.

6. Security - The data you are housing on your site, determines how secure your site should be. Having a robust and secure site strengthens your position in the marketplace.

7. Lead Generation – If you are selling a vision, product, or service, the bottom line becomes “sales.” Did you create a clear enough “call to action” to get your users to do something and ultimately, did it bring you new business? If not, it’s time to get your site redesigned.

8. Compatibility – Is your site consistent across not only Internet Explorer, but Safari, Firefox, Chrome, etc.? Your images and site content can look different across these different web browsers. It is important that you have the consistent look and feel you want across ALL of them.

9. Made to Stick – Are you getting a lot of users who “bounce,” meaning, go to your site and quickly move on to something or somewhere else? Your home page has to have the stickiness necessary to get people to not only hang out on the home page, but then explore the rest of the information you have.

If any of these apply to you, you are probably ready for a Website Redesign. Contact us today.