Clocktower Media Blog

• The Man Who Thought Different
  Monday, October 10, 2011
  Source: 37 Signals Blog He changed computers. He changed software. He changed design. He changed publishing. He changed film. He changed music. He changed advertising. He changed retail. He changed business. He changed beige. He chan...
• Outsourcing Email Marketing may be the right Investment
  Monday, September 26, 2011
  Should your company consider outsourcing your email marketing? It really depends on the size of your company, your budget, and what you want out of your email marketing. Here are some key factors you’ll want to take into consideration when deci...
• Email List Management Tips
  Monday, September 26, 2011
   How do you get the most out of your list? We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what? Once you have a list of any size built-up, you must start broadcasting to it. This is important fo...
• 9 Reasons You should Redesign your Website
  Monday, September 26, 2011
  1. Corporate Branding – Does your website carry your message clearly and effectively? It is easy to change your business cards and letterhead, but does your site communicate your brand with seamless integration with the rest of your marketin...
• MySpace
  Friday, August 26, 2011
  In recent years MySpace has been dwarfed by Facebook, but should you still give MySpace the time of day? Currently MySpace has about 125 million users and is the second most popular social networking website behind Facebook. So while it might not be ...
• Less is More
  Wednesday, August 24, 2011
  Often less is more with social media. Don’t feel like everything you do in advertising on social media has to be an elaborate advertising campaign costing inordinate amounts of money: try something simple. Here are some examples of extremely si...
• Dont be Afraid of Social Media Backlash
  Tuesday, August 16, 2011
  In our last blog we spent some time talking about the pit falls and negatives of social media marketing. If you’re trying to decide whether or not to engage in social media marketing, you’ll want to way the positives against the negatives...
• The Downside of Social Media
  Friday, August 12, 2011
  With all the hype about social media marketing do you find yourself asking what’s the catch? Nothing’s all peaches and roses surely there must be a downside to social media marketing. If you’re asking these questions you are right t...
• Video and Facebook
  Tuesday, August 09, 2011
  We’ve talked a lot about using video marketing with YouTube, but what about video marketing with Facebook? If you’re launching a marketing campaign that involves a video, you should strongly consider using Facebook in addition to YouTube....
• Facebook Ads for the Win
  Friday, August 05, 2011
  We’ve already spent some time talking about Facebook and several different marketing strategies involving it, but because Facebook is the single biggest social media website we thought it was worth a second look. Today we’ll look at three...
• Play by the Rules
  Tuesday, August 02, 2011
  Does the web have rules? Well the answer is yes and no. While there are no actual rules set in stone that the “web police” enforce, there are definitely etiquette rules you should follow if you want to succeed on the web. The web is as a ...
• More Than Just Views
  Thursday, July 28, 2011
  Are views the only thing that matter on YouTube? No, there are several other metrics you can and should take into account when trying to assess the success or failure of a video. Views The total number of views is the kingpin of all the metric...
• YouTube the Hit Maker
  Tuesday, July 26, 2011
  Funny beats pretty in social media. If you want a video to go viral making it hilarious is the easiest way. However, it’s not enough just to have a funny video. You’re video has to actually advertise your company. Hundreds of YouTube vide...
• YouTube Sensation
  Friday, July 22, 2011
  When looking at successful YouTube video campaigns there are many different tactics that work. We’re going to take a look at one advertising campaign that was particularly successful. Old Spice: The Man Your Man Could Smell Like This is ...
• You and YouTube Should Be Friends
  Tuesday, July 19, 2011
  In 2006 YouTube showed nearly 100 million videos and users uploaded 65,000 videos every day. Google then bought YouTube for $1.65 billion and currently YouTube claims an astounding 200 million unique visitors a month with each user spending an averag...
• Coordinating Social Media
  Wednesday, July 13, 2011
  Coordinating Social Media We’ve mentioned in passing a few tips on how to integrate different social media websites, but here we’ll give it a little more attention and some pointed tips on how to have your different social media camp...
• Blogvertising
  Wednesday, July 06, 2011
  Blogvertising (We know it’s not a word) Blogs can offer an excellent avenue for advertising. Though in order to be successful you must find the right blog. There are three archetypes for blogs: Personal Blogs These blogs are usually writte...
• You Are on LinkedIn NOW WHAT
  Wednesday, June 29, 2011
   You’re On LinkedIn, Now What?LinkedIn allows you to create a business profile which will be the public face of your company on LinkedIn. Obviously this is the first step to using LinkedIn effectively. Create a profile and fill it out c...
• LinkedIn the largest social media site for Professionals like YOU
  Friday, June 24, 2011
  Should you be LinkedIn?LinkedIn is one of the largest social media websites for professionals. Unlike Facebook and Twitter most people use LinkedIn for their career not for pleasure. The mechanics of LinkedIn are similar to those of Facebook: you ...
• Twitter 101 Chapter 5 MORE THINGS YOU SHOULD TWEET
  Tuesday, June 21, 2011
  As we promised here are a few more ways to effectively use Twitter for your business. 1.      Use a personality to indirectly represent your company.Twitter, as well as pretty much any social media, is a casual and informa...
• Twitter 101 Chapter 4 THINGS YOU SHOULD TWEET
  Wednesday, June 15, 2011
  What Should You Tweet?What you tweet is obviously very important. Your goal should always be the same – provide value in your tweets just as you would in your products. Because users on Twitter can follow or unfollow you at will, it is impor...
• Twitter 101 Chapter 3 8 Things to Avoid on Twitter
  Monday, June 13, 2011
  When you’re trying to decide what type of content to tweet it helps to know some Twitter etiquette. While you won’t find a list of rules on Twitter, there are still well established guidelines for etiquette. Daren Barefoot, in his book...
• Twitter 101 Chapter 2 HASHTAGS AND MORE
  Wednesday, June 08, 2011
  We left you hanging in our last blog post about Twitter so let’s go into some detail on how to effectively use Twitter. Before you figure out what to tweet you’ll need to figure out the basic mechanics of tweeting. In the last post I g...
• Twitter 101 Chapter 1
  Monday, June 06, 2011
  What’s the deal with Twitter, and how can you use it to advertise? Just to make sure I’m leaving anyone behind I’ll give a brief description of what Twitter is and how it works. Twitter is essentially microblogging. Each user on T...
• Facebook Studies ADIDAS and TASTING TABLE
  Thursday, June 02, 2011
  We are going to look at two different companies that used Facebook in remarkably different ways but both received fantastic results. The first company is Adidas. You’ve probably heard of them. They’re one of the largest sports ware com...
• Facebook Case Study MANCHESTER UNITED
  Tuesday, May 31, 2011
  It’s case study time. We promised more on Facebook marketing and taking a close look at successful Facebook campaigns is the perfect way to learn how to do it yourself. The first example we’ll look at is a company that utilized its Fac...
• Why Use Facebook Integration with your website Chapter 2
  Wednesday, May 25, 2011
  A continuation of our blog entry from a few days ago...should you be using Facebook in conjunction with your website! YES!!! Here is a summary of why and a quick "why."   1.      Is Facebook right for you? a. &nb...
• What is FACEBOOK and how YOU should use it for your Business
  Monday, May 23, 2011
  For adults between the ages of 18 and 24 Facebook is more popular then search engines, more popular than email, and more popular than porn. If the internet were a popularity contest than Facebook is captain of the football team, class president, and ...
• 21st Century EMAIL MARKETING is a NEW DAY
  Wednesday, May 18, 2011
  Sending and receiving information via e-mail has become an important everyday tool in communication so it makes sense how important this medium has become in sales and marketing. Because E-mail has been used for so long,  some new trends appea...
• SEO Chapter 7 OPTIMIZED PRESS RELEASES FOR BETTER SEO
  Wednesday, May 18, 2011
  Best Practice Tips for Press Release SEO Writing and distributing online press releases should be included in your monthly link building activities for several reasons: 1. They are a great source of publicity for your company 2. They can rank in t...
• SEO Tip Chapter 6 NO GUARANTEES
  Friday, May 13, 2011
  For many years I have been hearing lots of SEO companies that offer guarantees on search engine placement. I have argued this approach until I have been blue in the face and I think it is important to revisit this issue. Too many customers look for t...
• SEO Tip Chapter 5 TOP 10 GOOGLE SEO Ranking Factors
  Friday, May 06, 2011
  Top Ten Google SEO Ranking Factors Writing by Nick Stamoulis      ShareThis People don’t really understand that there are many different factors that fall into place when determining where a website ranks in the ...
• SEO Tip Chapter 4 Believe it or not having a BLOG and user generated comments helps with search
  Friday, May 06, 2011
  How Blog Comments Help You SEO Your Website Writing by Nick Stamoulis      ShareThis If you’ve been wondering whether or not you should allow comments on your company blog, allow me to add some fodder for your ...
• SEO Tip Chapter 3 WHAT GOOGLE WANTS
  Wednesday, May 04, 2011
  Search Engine Optimization Tips The exact worth of search engines is determined by its ability to support its users with relevant supplies of swift results. The audience always looks for fresh and unique content so cons...
• SEO Tip Chapter 2 THINGS TO LOOK OUT FOR WITH SEO FIRMS AND OTHER WEB CONSULTANTS
  Wednesday, April 27, 2011
  Being found on the internet can be a tricky business and there are many SEO firms and web consultant companies that think they have the right formula for success. As a continuation of chapter one of our blog found here, chapter two focuses on some th...
• SEO Tip Chapter 1 SEO DEMYSTIFIED
  Wednesday, April 27, 2011
  The theory sounds simple: a search engine's goal is to offer the best results when a user conducts a keyword search. It is the job of SEO firms to make your website the best within identified keyword markets. In the competitive world of online busi...
• Try Searchaware and be found on the Internet
  Wednesday, April 27, 2011
  Searchaware Searchaware is Clocktower Media's Search Engine Optimization (SEO) service.  We take a holistic approach to all search marketing campaigns. Our theory is simple: a search engine's goal is to offer the best results when a user conduc...
• SCRUM BADGE
  Monday, April 25, 2011
  What is SCRUM? SCRUM is a simple project management framework which enables you to closely align your software development efforts with your company’s evolving priorities. SCRUM is part of the Agile software movement which promotes light and ...
• Relevant Content is Key to reach your Target Audience
  Monday, April 18, 2011
  We have all heard the phrase, "Content is King" but never more than in the online marketplace.  From SEO, connectivity to social media, and targeted marketing, the right CONTENT is where its at. The recent ad:tech conference in San Francisco was...
• Email Marketing Use of Images Tips
  Monday, April 18, 2011
  The use (or overuse) of images in a direct email marketing piece can be the difference between successfully engaging your target customers or not.  Too big or too many, can cause your customers' "eyes to glaze over" and they will miss out on ALL...
• Email Designer
  Saturday, April 16, 2011
  What is Email Designer? Email Designer is a web-based service that facilitates custom-made newsletters. It allows users to easily create and send stylish email newsletters to customers and clients. The newsletter program also provides users with rea...